Opening Access to CarrotFunding
Over the last few years, modern prop trading became one of the fastest-growing categories in retail trading. Millions of traders entered challenge-based platforms searching for access to larger amounts of capital.
But as the industry grew, very little attention was given to the actual infrastructure underneath trader funding.
Execution systems remained fragmented. Trading environments often diverged from real market conditions. Risk systems were often designed around failure rather than long-term trader evaluation. And traders were expected to operate inside black-box systems they could not verify or meaningfully understand.
That became the starting point for Carrot.
We Didn't Want to Build Another Prop Firm
From day one, our goal wasn't simply to launch another prop firm. It was to rethink how trader funding should work, focusing on traders, and building something we would use as traders ourselves.
Not marketing-first. Infrastructure-first. User-first. Performance-first.
The misalignment was clear from the beginning, and we came in with the conviction that the next generation of prop trading platforms needs to be built differently from the start.
Rebuilding the Infrastructure Behind Prop Trading
Every major decision behind Carrot came from a simple question: what would trader funding look like if the incentives, infrastructure, and user experience were designed properly from the beginning?
- We built the trading terminal because traders were still relying on fragmented and outdated third-party systems.
- We built the simulated environment around real market conditions while introducing a verifiability layer into the evaluation process itself.
- We focused heavily on execution infrastructure because challenge conditions should resemble real trading environments as closely as possible.
- We built the evaluation and risk engine around consistency and long-term trader performance with focus on identifying and scaling genuinely skilled traders rather than unnecessary technical failure conditions.
- We integrated transparency mechanisms directly into the platform, because traders should understand the environment they're trading in, not blindly trust it.
We are happy that during closed beta, Carrot gradually evolved into a fully integrated trading platform shaped directly by user feedback. More than 4,500 users joined during this phase, and a large part of what Carrot is today exists because of those conversations and the community that formed around the product early.
The Next Phase
Carrot is officially opening public access and removing the invite code.
From the start, Carrot was built around the conviction that trader funding platforms should be more aligned with the traders using them. Not just through better products and trading conditions, but through better infrastructure, clearer incentives, and greater transparency around how these systems operate.
We see the industry is moving toward greater transparency, more verifiable systems, and on-chain infrastructure. As we continue building and growing, we want to lean even further into community participation and ecosystem initiatives, giving users a real stake in the future direction of the platform and the broader evolution of on-chain native trader funding.
This launch is an important milestone for us, but there is still a lot to improve and a lot left to build: new and better infrastructure, better assessments, better risk systems, better trader tooling, better capital systems and better transparency mechanisms. For a better prop trading industry.
The goal is simple: build the next generation of trader funding infrastructure.
Welcome to Carrot,
Alex Masten, CEO and Co-Founder
